During the promotions of Kick 2 (2015), Rakul Preet Singh said that she would play the role of a graphic designer in this film. Rao Ramesh played the role of Charan's father in the film. Arun Vijay called his character a powerful one and would sport a stylish look. Brahmaji would play the role of a lead actor sporting different attires throughout the film to whom Charan would be seen as a body double sporting the same attires. He added that his role would be a positive one, unlike his character in Velaiyilla Pattathari. While Nadhiya plays his mother, Kriti would play his love interest. Amitash Pradhan was signed to play a businessman. Vaitla envisioned a middle aged woman running a manufacturing firm as Charan's mother in the film. She said in an interview that she would play a courageous girl-next-door and added that she was asked by Vaitla to be herself and extremely talkative. Danayya said that her character would be an important one in the film. Kriti Kharbanda was signed in on to play Charan's sister in the film. Tisca Chopra was signed to play a supporting role marking her debut in Telugu cinema. He added that Chiranjeevi would appear for fifteen minutes in the film. On 20 August 2015, Vaitla confirmed that Chiranjeevi would make a cameo appearance in the film. Days later, Prudhviraj confirmed his inclusion in the film's cast. Rao Ramesh confirmed his inclusion in the film's cast in early August 2015 before leaving for Bangkok for the film's shoot. Brahmaji‍‍ '‍s inclusion in the film's cast was confirmed in late June 2015. Similarly, Arun Vijay was chosen to play the film's antagonist after the makers were impressed with his performance in Yennai Arindhaal. Impressed by his performance in Velaiyilla Pattathari (2014), the makers cast Amitash Pradhan to play a supporting role marking his Telugu debut.

Nadhiya and Kashmira Shah were confirmed as a part of the film's cast in early June 2015. The second female lead was yet to be finalised.

Kriti Kharbanda made a comeback to Telugu cinema with this film after the makers narrated her character sketch and the film's story. Vaitla considered Ramya Krishnan, Tulasi and Jeevitha from Telugu cinema and also searched for yesteryear heroines in Tamil and Kannada cinema for the role of Charan's mother which was very crucial for the film's story.

While the lack of dates to accommodate was cited as one reason, budgetary reasons were cited as the other reason. Samantha was replaced by Rakul Preet Singh at the same time.

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