A Radio and Television Broadcasting Organization License.An Internet News Information Service License.And/or An Audio and Video Service PermissionĪnd depending on the app, the following licenses may also be required:.An Internet Publication Service License.A Value-Added Telecommunications Business License.For an app that provides its users with a music streaming service, the following documents are required: Oftentimes a single app will require multiple different permits and licenses across related industries.Īn example of the lengthy documentation needed to run ASA is below. However, other documentation may be unfamiliar to companies who are not based out of, or have not advertised in China before, mandated specifically by the Chinese government. Some of these documents are relatively straightforward, such as ‘Confirmation of Online Agreement’ and standard proof of identification documents. Before developers and advertisers can launch their ads to China, they will need to have several permits and documents required by the Chinese government in order. Setting up Apple Search Ads in China comes with many more hurdles compared to other territories. Required documents for Apple Search Ads in mainland China

There is no confirmed reason as to why it took Apple five years to bring its advertising platform to such a large market, however it is likely that the significant restrictions put in place by the Chinese government concerning the operation of advertising businesses in China did not make the launch an easy one. Apple Search Ads is currently available in over 120 territories, with China being the newest addition, a full five years after ASA was first introduced. With such a large market, it is big news that Apple is finally bringing Search Ads to mainland China. Historically, China has been a huge market for Apple products, with an additional spike seen in the first quarter of 2021 with the release of the iPhone 12 family. However, China presents several considerations – in some cases potential blockers – when it comes to running ASA. With mainland China being home to nearly 20 per cent of the world’s population and around 4 per cent of the global share of iPhone users, taking advantage of Apple Search Ads now being available is critical for any developer or marketer concentrating on the territory. Mainland China is the newest territory to which Apple is opening up its advertising platform. Initial expansion came in waves, adding several territories at a time, such as the 2019 addition of 46 additional available Apple Search Ads countries. Since launching Apple Search Ads in 2016, Apple has periodically expanded the service to more territories across the world. Dave Bell, Co-founder and CEO of Gummicube, looks at Apple's launch of Apple search Ads in mainland China.

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